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About
I aim to fill the gap between multi-level agencies and tactical service providers — making strategic marketing expertise accessible, practical, and tailored to the realities of SMEs and Start-ups.
Too often, smaller businesses are priced out of true strategy or underserved by providers focused only on short-term tactics. Edge Ahead exists to change that
I will work with you to find clarity, to give you direction and the guide that makes decision-making easier and joined-up. ​​
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My role is not just to deliver a plan, but to empower you to make it a reality. I provide the skills, guides and processes that enable you to make smarter choices with confidence.
I will challenge assumptions, ask the right questions and illuminate the path — so that every action and decision you make in the future is done with intention and clarity.
With Edge Ahead, you gain more than a marketing consultant. You gain a partner who values strategy over scatter and sustainable success over short-term fixes.​
I don’t believe in off-the-shelf solutions, templated strategies or vanity metrics. Instead, I focus on what feels true to you and your business.
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Practical – I won’t just come in and tell you what’s going wrong. I build on what you're doing great at.
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Collaborative – you know your business best, so I’ll help you harness that knowledge with thoughtful and challenging questions.
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Supportive, not prescriptive – I don’t hand over a plan and walk away. I stay with you to implement it, then optimise it to ensure it’s doing its job.
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Honest – I won’t promise overnight success. What I promise is clarity, momentum and measurable progress.
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Impartial - I am not an agency; I don't have any affiliations with a specific media type. My measurement of success is your growth, not mine.
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Want to learn more about how I can support you?
My approach
I'm Lacey...
A senior marketing strategist and founder of Edge Ahead.
I’m a data-focused, analytical thinker with a background in brand building and marketing leadership in blue-chip corporations across industries, including food, construction and healthcare.
My measure of success isn’t the number of likes on a social post, how much content is churned out, or if your branding looks amazing.
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My measure is long-term, sustainable growth; doing things that are a true reflection of who you are as a brand, what you want to offer your customers, and what is edging you towards your ambition.
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Marketing doesn’t guarantee success; it’s a part of the overall business. I’m not promising double-digit growth in a small time frame. I’m all about realistic and achievable strategies that are focused on sustainable growth for your brand.
Max, Max & Co
“Working with Lacey / Edge Ahead is HARD work. In a good way. Really making you dig deep to surface what’s most important about what you want & need to say.
Recommended if you want to really progress your business."
Peter, Managing Director - Twenty Degrees Ltd
"Lacey is an extremely efficient and professional marketeer who balances clear KPI's and objectives with excellent creative delivery.
Lacey made a substantial difference and improvement to the performance of our brands through her marketing, strategy, and planning."
A quote I live by;
"Nothing worth doing is easy"
I left large B2C corporations to support smaller brands level up. Because I believe that strategic marketing should be part of all businesses, regardless of size. But all too often, strategy gets sidelined for tactics and quick wins. I get it, it's hard to find the time, budget and capability it needs to create a strategy, plan and measures you can feel good about.
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That’s why I founded Edge Ahead Marketing: to bring clarity to the chaos and help SMEs and Start-ups in Kent and the South-East build the foundations for long-term growth.
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I love solving problems (especially marketing ones). Whether that’s:
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Defining your target audience
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Refining your brand positioning
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Helping you connect with your customers
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Mapping out the steps that turn ambition into growth
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I believe marketing strategy is the foundation of success; it's how you will remain present in the hearts and minds of your customers and keep you on track to meet your commercial ambitions.
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I’ll help you uncover what makes you stand out and guide you towards the right actions to reach your goals.
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Why it matters
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Building your brand and marketing strategy isn’t about instant gratification. It’s about laying strong foundations so every pound you spend works harder, helps you achieve your ambition, and gives you something to be proud of.
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With Edge Ahead, you’ll get more than a plan. You’ll get a partner who genuinely enjoys solving problems and is committed to helping your business move forward with confidence, clarity and sustainable growth.
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Because smaller brands deserve the edge usually reserved for bigger players.
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But it's not about me. It's about YOU. I want to find out more about what your challenges are and how I can help.
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